Sky’s NOW streaming service has leaped into the future with its “Ultra Boost” tier. It brings the stunning clarity of 4K Ultra HD streaming to your screens. This upgrade finally drags NOW into the big leagues. It catches up with Netflix and Disney+ in visual quality. For £9 a month, the Ultra Boost option is quietly rolling out. Its impact is anything but subtle.
Experience the Ultra Boost Features
Ultra Boost enhances NOW’s existing Boost add-on. Boost offers Full HD streaming, Dolby Digital 5.1 sound, and ad-free content. It also allows dual-device streaming. Say goodbye to pixelated 1080p and hello to the mesmerizing world of 4K Ultra HD HDR streaming. With support for HLG, HDR10, and HDR10+, your shows and movies will be vivid and contrasty. Dolby Atmos audio immerses you in the action with its 3D sound. It turns everything, from blockbusters to nature docs, into an auditory adventure.
But, not everything glitters in this upgrade. Device compatibility is a mixed bag. Newer smart TVs from brands like LG, Samsung, and Sony are on board. But many beloved gadgets—like PCs, Macs, and smartphones—are not. To enjoy Ultra Boost, you need a 4K UHD TV that supports HDR. Also, you need a high-speed internet connection (at least 30 Mbps per device).
Upgrading is straightforward for existing NOW members—just hop into your account settings. New subscribers can tack on Ultra Boost during checkout. But brace for the price tag. With the required memberships, costs can rise quickly.
Despite these hurdles, NOW’s dive into 4K streaming is a game changer. The stunning visuals and immersive audio will enhance your experience. They prove that NOW is ready to compete with the streaming giants. For those who can pay a premium, Ultra Boost is a taste of the future of home entertainment.