Which is better, Roku or Fire Stick? It’s become a burning question as of late among those in the market for a new streaming device. For more than 203 million Americans who now own a streaming device, the internet has replaced traditional cable as more affordable streaming apps continue to surge in popularity. 

As of 2019, Statista reported that Roku took “the lion’s share” of the market, accounting for over 30% of devices pushed in the US. Conversely, Amazon Fire TV devices are growing with each quarter, sectioning more than 12% of the market. Although, by some projections, Amazon is set to narrow its margin with Roku over the course of the next few years. 

Are you already enticed by Amazon? Skip ahead with our take on Amazon’s apps, channels and devices. Or, maybe you’d prefer to find out more about Roku’s devices and price tags. Otherwise, keep reading to find out whether Amazon Fire TV or Roku is best for you and your needs. 

Compare Amazon Fire TV vs. Roku plans

So, who wins in the Amazon Fire Stick vs. Roku showdown? While Roku offers more of a selection of models, Fire TV ensures access to a remote with voice controls. Here’s how things stack up with Fire TV vs. Roku devices in some other areas. Read on to learn which is better, Roku or Fire Stick.  

 Amazon Fire TV Stick LiteAmazon Fire TVAmazon Fire TV 4KAmazon Fire TV CubeRoku ExpressRoku Express+Roku PremiereRoku Streaming Stick+Roku Streaming Stick+ HERoku UltraRoku Soundbar
Device styleStickStickStickWireless boxSet-top boxSet-top boxSet-top boxStickStickWireless boxSoundbar
Size3.4 x 1.2 x 0.5 inches3.4 x 1.2 x 0.5 inches3.4 x 1.2 x 0.5 inches86.1 x 86.1 x 76.9 mm1.4 x 3.3 x 0.7 inches1.4 x 3.3 x 0.7 inches1.4 x 3.3 x 0.7 inches3.7 x 0.8 x 0.47 inches3.7 x 0.8 x 0.47 inches4.9 x 4.9 x 0.8 inches2.4 x 14 x 4.2 inches
Compatibility1080p HD1080p HD1080p HD, 4K Ultra HD and HDR, Dolby Vision1080p HD, 4K Ultra HD and HDR, Dolby Vision1080p HD1080p HD (A/V composite)1080p HD, 4K Ultra HD and HDR1080p HD, 4K Ultra HD and HDR1080p HD, 4K Ultra HD and HDR1080p HD, 4K Ultra HD and HDR1080p HD, 4K Ultra HD and HDR
TV episodes + movies available500,000+500,000+500,000+500,000+500,000+500,000+500,000+500,000+500,000+500,000+500,000+
Voice search capabilityYesYesYesYesNoNoNoYesYesYesYes

Which streaming device is right for you?

Both Amazon Fire TV and Roku streaming devices offer stick and wireless box models. But what’re the main takeaways of the Roku TV vs. Fire TV debate? 

Amazon Fire TV Stick includes 8 GB of storage, whereas Roku Streaming Stick+ doesn’t have internal storage capacity. Something you’ll want to keep in mind if you download lots of apps. 

Fire TV is a solid decision for anyone who has a Prime membership, owns Amazon products, like an Echo or uses the Alexa virtual assistant. But for many others, Roku’s interface design, compatibility and a wide selection of devices appeal to a growing segment of American streamers. 

User experience 

Amazon Fire TV 

When you complete Amazon’s setup process, you’ll be able to download your favorite apps. Navigation is pretty simple. Half of your screen is made up of your apps with a grid-style presentation. Your recently visited apps are positioned first in the grid. The top of your screen is made up of your menu bar that consists of a search tool, your videos, free content, movies, TV shows, apps and settings. 

Are you having trouble setting up your Fire TV? Here’s a walkthrough that’ll take you through the entire process.