EE TV, the prominent pay-TV service linked with both BT and EE broadband customers, has recently announced a significant price cut across almost all of its TV packages. This temporary reduction in prices provides an opportunity for subscribers to access a plethora of content at a substantially lower cost.
Transforming TV Services: BT to EE TV
Late last year marked a pivotal shift in BT’s strategy as it rebranded its TV services to EE TV, a change that reflects EE’s ownership by BT. This integration means that both BT and EE broadband customers now have a streamlined avenue to subscribe to EE TV’s extensive offerings.
Limited-Time Offers: A Closer Look
Currently, EE TV has launched an enticing promotional offer: the Entertainment TV bundle, inclusive of popular streaming services, channels, and a choice of a 4K Freeview recording box or a custom Apple TV 4K box, is now available at just £15/month—a £5 reduction from the standard rate—for a full 24-month contract period.
Furthermore, the Sports bundle, featuring TNT Sports, Eurosport, and Discovery+ (with Olympics coverage included), has seen a reduction to £16/month from £20/month, also for 24 months.
Unpacking EE TV Bundles
Entertainment on a Budget
The EE TV Entertainment bundle packages an impressive array of services including Netflix’s Basic Plan, Sky’s NOW service with its Entertainment Membership, and Discovery+. Originally costing £20/month, the service bundle has been temporarily reduced to £15/month for two years, reflecting not just a saving but a commitment to providing value over a substantial period.
Sports Enthusiasts Rejoice
For sports aficionados, the Sport bundle is now more accessible at £16/month. It combines TNT Sports, Eurosport channels, and a premium Discovery+ subscription, offering comprehensive coverage of major sporting events, including the Olympics.
The Ultimate Viewing Experience: Full Works Bundle
For those seeking the pinnacle of TV entertainment, the Full Works bundle remains unmatched. Including all features of the Entertainment and Sports bundles, plus additional channels and services, it’s currently offered at a promotional rate of £25/month for the first three months, before reverting to £78/month.
Analyzing the Value of EE TV’s Offers
While the price reductions are appealing, they come with a 24-month commitment, locking customers into a long-term contract. This might be a drawback for those who prefer flexibility in their viewing options. However, for customers already committed to BT or EE broadband services, these bundles could offer substantial savings.
Are the Discounts Truly Worthwhile?
Considering the standard costs of individual services like Netflix and NOW when purchased separately, EE TV’s bundled offerings, especially at the discounted rates, present a compelling value proposition. However, potential subscribers should weigh the benefits against the commitment required, particularly with the anticipated price increases post-March 2025.
A Smart Choice for the Right Customer
EE TV’s summer discounts could be a game-changer for existing BT or EE broadband customers, offering a significant cost-saving opportunity while enhancing their entertainment and sports viewing experience. For those already considering broadband services from these providers, tying in EE TV could be a prudent decision.