A New Era for Olympic Enthusiasts
In a groundbreaking move, NBCUniversal, in collaboration with Fast Studios, has unveiled a free ad-supported channel dedicated exclusively to Team USA as they gear up for the 2024 Olympics. Aptly named “Team USA TV,” this channel promises to bring fans closer than ever to the athletes aiming to represent the United States in both the Olympic and Paralympic Games.
What Team USA TV Offers
Exclusive Insights and Behind-the-Scenes Action
Katie Bynum Aznavorian, the Chief Strategy & Growth Officer at the U.S. Olympic & Paralympic Committee, emphasized that Team USA TV will not only complement NBCUniversal’s extensive Olympic and Paralympic broadcasts but will also serve as a year-round hub for athletes to share their compelling stories. “This initiative enhances our ability to engage with the audience more intimately and lets us showcase the inspiring journeys of these dedicated athletes,” she stated.
Extended Coverage Between Games
Joe Gesue, SVP of Olympic Programming & Executive Editor at NBC Sports, outlined the channel’s vision of providing continuous coverage of the athletes’ preparations and challenges. “Team USA TV extends our storytelling beyond the trials and competitions, allowing fans to follow the rigorous journey and personal growth of each athlete,” Gesue explained.
Where to Watch Team USA TV
The channel has launched on various platforms, ensuring that no fan misses out. You can catch all the action on:
- Pluto TV
- The Roku Channel
- VIZIO WatchFree+
- LG Channels
- Xumo Play
Moreover, an exciting expansion is planned with a forthcoming launch on Peacock, broadening the accessibility for viewers across different devices.
TEAM USA NOW: The Flagship Show
Adding to the excitement, Stuart McLean, CEO of FAST Studios, announced the production of “TEAM USA NOW,” a flagship studio-based show. This program will delve deeper into the athletes’ lives, providing a firsthand look at their rigorous training regimens and the emotional highs and lows they face.