Hallmark’s Big Move: Streaming Service Gets a Makeover as Hallmark+
Hold onto your holiday hats, Hallmark fans! Today, Hallmark announced a major rebranding of its beloved Hallmark Movies Now streaming service, set to relaunch this fall as the dazzling new Hallmark+. Along with the glitzy new name comes a slight price bump, raising the monthly fee by $2 to $7.99, or $79.99 for a yearly subscription. But trust us, the extras are worth it!

What’s New in Hallmark+?

Get ready for an avalanche of fresh, original content that you can only find on Hallmark+. But that’s not all – subscribers will also receive a $5 Hallmark Gold Crown Store coupon each month, unlimited eCards, rewards, and a surprise gift. Talk about a value-packed subscription!

“Hallmark+ marks a seminal moment for Hallmark,” said Mike Perry, President & CEO of Hallmark. “By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints.”

What to Expect from Hallmark+

Here’s a sneak peek at the exciting content lined up for Hallmark+:

Holiday Limited Series

Hallmark’s first-ever holiday limited series, Holidazed and Mistletoe Murders, will bring its pop culture-revered seasonal magic to the streaming space like never before.

Reality Competition Series

Get into the holiday spirit with Finding Mr. Christmas, a reality competition series guaranteed to warm your heart.

Unscripted Aspirational Series

Hallmark+ will feature heartwarming, home-centric unscripted series starring fan favorites:

  • Celebrations with Lacey Chabert
  • Ready, Set, Glow! with Wes Brown
  • Small Town Setup with Ashley Williams
  • Home is Where the Heart Is with Luke Macfarlane

New Movie Trilogy

Inspired by the success of The Wedding Veil, an all-new movie trilogy, Groomsmen, will spotlight the friendship between three leading men played by Jonathan Bennett, Tyler Hynes, and B.J. Britt.

Scripted Series Adaptation

An exciting new scripted series adaptation of KJ Dell’Antonia’s New York Times bestselling novel and a Reese’s Book Club selection, The Chicken Sisters, will make its debut on Hallmark+.

More Bang for Your Buck

Hallmark+ isn’t just about incredible content. The new subscription will also bring you:

  • A $5 monthly Hallmark Gold Crown Store coupon
  • Unlimited eCards to spread joy all year round
  • Special rewards and surprise gifts for subscribers

Final Thoughts

Hallmark+ is set to launch in the fall of 2024, just in time for the holiday season. So, get ready for a festive treat packed with original shows, heartwarming series, and exclusive rewards.